Tariq Hassan

Tariq Hassan is the Chief Marketing and Customer Experience Officer, he led all marketing teams including digital, media, CRM, brand content and engagement, consumer insights, and menu strategy to create a holistic, compelling brand experience for customers of the 14,000 McDonald's restaurants in the U.S.

Tariq earned an honors bachelor’s degree from Western University in Ontario and a master’s degree in integrated marketing communications from Northwestern University. Before joining McDonald’s, Tariq spent over 20 years in global marketing, communications, innovation, and insights with premier brands. He began his career in advertising and was a founding partner of the largest ad agency startup in the U.S.